Lou Calabrese, Vice President of Marketing, LPL Financial

Lou Calabrese III

Vice President of Marketing, LPL Financial
In his role at LPL Financial, Lou manages the Marketing Consulting team as well as the LPL Marketing Solutions program. The Marketing Consulting team is responsible for providing marketing consultations to LPL financial professionals and institutional clients. The Marketing Solutions program offers a dedicated digital marketing professional to financial professionals and institutions to execute a digital marketing plan to drive growth in the business.

Prior to joining LPL Financial in 2007, Lou worked as a Vice President of Marketing and Communications at AXA for 10 years in New York City. At AXA, Lou and his team were the marketing point of contact for field management and advisors. He worked with top producer groups on branding and positioning, created advisor image materials, was responsible for communications to the advisors and managers, developed sales campaigns and supported all recruiting efforts.

Lou is experienced in developing and implementing marketing plans for financial professionals, working with hundreds in his career. He is a former Investment Advisor Representative and resides in Charlotte, N.C. with his wife and two daughters.
Bringing Marketing to You at Focus
July 29, 2019 Lou Calabrese, Vice President, Marketing, LPL Financial
Our Marketing teams share best practices, tips, and resources for marketing your business. Learn more at Focus.
The 3 Gears of Marketing and Communications
April 16, 2019 Lou Calabrese, Vice President, Marketing, LPL Financial
The 3 gears of financial advisor marketing include marketing to current clients, prospects and the public. Here are effective ideas for connecting with each audience.